Seduce S/S 13' Collection Lauch Party

Earlier this month I had the absolute pleasure of attending Seduce's Spring/Summer Launch Party at the fabulous Crane Bar in Darlinghurst. I have always been a long-time fan and wearer of the Seduce label so you could imagine my giddiness at the thought of being allowed a sneak peak into what they have in store for our upcoming warmer months!

Wish Winter Campaign: Extra Mile

WISH: Paradise Frontier S/12 Campaign

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This stunning PARADISE FRONTIER campaign was shot on location in our own South Australia. The beautiful remote desert sets the scene for this mid-West inspired shoot. The collection is the perfect mix of flowy feminine opulence and strong structured pieces which I think sits perfectly against the rugged beauty of the Aussie outback. Makes me crave the sun and to be tanned again! Have I mentioned I am the palest I have been in years? 

This campaign features rising star Texan Beauty Bay Berger who I had the pleasure of meeting at the Spring showing a few months ago. I also saw her earlier this year sharing the same catwalk with Aussie superstars Miranda Kerr, Jessica Gomez and Samantha Harris at the David Jones S/S catwalk show. 

This collection is available now in retailers and online!

On another note, sorry about the absence of posts! I have just completed a months worth of law assessments and am finally free, free, FREE! - but only until the end of the month. Then it will start all over again for finals *cry*.

Jess XO

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