Seduce S/S 13' Collection Lauch Party

Earlier this month I had the absolute pleasure of attending Seduce's Spring/Summer Launch Party at the fabulous Crane Bar in Darlinghurst. I have always been a long-time fan and wearer of the Seduce label so you could imagine my giddiness at the thought of being allowed a sneak peak into what they have in store for our upcoming warmer months!

@debbywebbyblog (instagram) & the lovely Felicity (Seduce PR)

The Seduce is one of Australia’s premier fashion brands known for their on-trend and stylish pieces. Seduce collections range from luxurious formal gowns, glamorous party dresses to sophisticated casual wear. 

Having been blown away by their current Autumn/Winter collection (in-store and online now) which consist of asymmetric dresses and structured skirts in their 'Hyper Aztec' print alongside classic winter staples including leather contrast coats and multi-coloured knits - the Spring/Summer collection definitely did not disappoint! 

The volume was turned way up with an amazing array of bright colours, digital prints, kaleidoscope patterns, neons, angular lines and modern cuts. The collection transported me straight back to those hot summer nights and left me craving for a fast forward button that would make winter a distant memory. Overall, the collection was modern, dramatic and daring.

The event itself was super fun and the set up was just absolutely darling. The decor at Crane Bar consisted of sweet floral arrangements, faux grass complete with vintage style lawn furniture - where we happily scoffed down delicious Asian style canapés while chatting with other fashion bloggers, fashion buyers, models and stylists about our favourite pieces.

Definitely keep an eye out for Seduce's S/S 13' collection launching soon!