Seduce S/S 13' Collection Lauch Party

Earlier this month I had the absolute pleasure of attending Seduce's Spring/Summer Launch Party at the fabulous Crane Bar in Darlinghurst. I have always been a long-time fan and wearer of the Seduce label so you could imagine my giddiness at the thought of being allowed a sneak peak into what they have in store for our upcoming warmer months!

Nine West, Steven Madden & Betsey Johnson Blogger Preview

WISH: Paradise Frontier S/12 Campaign

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This stunning PARADISE FRONTIER campaign was shot on location in our own South Australia. The beautiful remote desert sets the scene for this mid-West inspired shoot. The collection is the perfect mix of flowy feminine opulence and strong structured pieces which I think sits perfectly against the rugged beauty of the Aussie outback. Makes me crave the sun and to be tanned again! Have I mentioned I am the palest I have been in years? 

This campaign features rising star Texan Beauty Bay Berger who I had the pleasure of meeting at the Spring showing a few months ago. I also saw her earlier this year sharing the same catwalk with Aussie superstars Miranda Kerr, Jessica Gomez and Samantha Harris at the David Jones S/S catwalk show. 

This collection is available now in retailers and online!

On another note, sorry about the absence of posts! I have just completed a months worth of law assessments and am finally free, free, FREE! - but only until the end of the month. Then it will start all over again for finals *cry*.

Jess XO

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Spring-piration!

My top picks for Spring 2012 trends!

Which one is your favourite?

1. Flower Power

Yes, floral is back this spring - but this time its bigger and bolder than ever. Long gone are the days of the ultra-feminine flirty floral, in 2012 we are seeing a much more vibrant and flower-powered update on this classic trend. The colour selection is endless and the tropical floral print is being embraced with open arms. One definate staple for spring (before it gets too hot) are floral pants. Dressed them up with a simple blazer and heels for a chic look, or dress them down with a flowly top and strappy sandals!

2. Pastel Clash

Pastels consist of a soft palette of sorbet shades and candy hues which are sweet enough to eat! Although we’ve seen this trend throughout winter, I am sure it will follow through spring and even summer. This trend signifies femininity and also look great on any skin tone. Pastels are notorious for its ability to be colour blocked, and worn head-to-toe, yet appearing very subtle and effortless at the same time. However, if pastel on steriods is not for you, they also work amazingly with neutrals – black and grey for edge or white and nude for a more romantic look.

3. Digital Print  

Vibrant and attention grabbing digital prints are going to be everywhere this season! From pants to blouses and from tunics to shorts, this print is sure to make a huge impact. One step above florals in edgyness factor, digital prints are sure to make you stand out from the crowd!

4. Lovely in Lace

No longer reserved for wedding dresses (and the wedding night), lace is definitely a favourite this season. and is perfect for that innocent baby doll look. Even though anything lace is all the rage right now, it is especially true when it comes to 'that' black lace dress. This semi-transparent material is always undeniably sexy, and if worn correctly can exude sophistication.

5. Minty Fresh

Mint green is exploding on to the spring/summer trend list! This lovely shade of blue-green blend exudes a light and airy freshness. I am a fan of mint-on-mint, but it also works amazingly with many colours and textures, especially white lace or even metallic silver! 

6. Metallic Shine

The Olympics may be over, but metallics are also making a statement in gold, silver and bronze. From shimmering pants to leather shift dresses and flowy fall length gowns. If you have a warmer complextion go for gold, and for pale skin, silver tends to be more complementary. And for those who find head-to-toe metallic to be a little daunting - don't stress! You can keep it simple by playing with metallic accessories like a clutch, a belt and of course shoes!

Jess XO

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Wish: "Lucid Dreaming"

Wish 2012' Spring Collection Showing

Love the colours throughout the collection

Jackets from Wish are always perfectly structured

Amazing "Chimera" Print Jacket

Pure Silk "Foray" Print Cape

Silk Chiffon "Ombre" Top

All prints were made custom for Wish's Spring Collection

Feeling very frumpy and dorky next to one of the faces of the new Wish Campaign

Lovely Madeline (Wish PR)

"Lucid Dreaming"

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I had the pleasure of attending Wish's "Lucid Dreaming" 2012' Spring Collection showing at the Shangri-La last week. The first and my preferred half of the collection consists of perfectly toned pastels in mainly blue, pink and purple shades. These pieces exuded feminie softness with a touch of electric edge. The other half of the collection consisted of earthier tones in a range of geometirc and floral prints. Overall, the new spring collection incorporates many beautiful and bold colours and custom made prints which left me yearing for warmer weather.

Random facts: Wish is currently carried in over 400 retailers around Australia, its biggest clients being David Jones & Myer. They are also one of the most successful clothing wholesalers in Australia and have been branching out to US and doing very well. Wish also recently launched their Wish e-boutique which is as yet their only retail outlet.

I also just want to say a big THANK YOU to Renee at Operation: Fix Life for her feature and interview! You did an amazing job and I just hope that my answers where adequate! haha!

To check out our interview please click on to the link below!

 Jess XO

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